Application and commercial value of traditional Chinese auspicious patterns in modern jewellery design

This study explores the application of traditional Chinese auspicious patterns in modern jewellery design and their commercial value. Through literature review, image analysis and case studies, the study found that these auspicious patterns not only enrich the cultural connotation of modern jeweller...

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Main Authors:	Hong, Yao, Alli, Hassan, Shaari, Nazlina
Format:	Article
Language:	en
Published:	Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/119556/1/119556.pdf http://psasir.upm.edu.my/id/eprint/119556/ https://hrmars.com/index.php/IJARBSS/article/view/22408/Application-and-Commercial-Value-of-Traditional-Chinese-Auspicious-Patterns-in-Modern-Jewellery-Design
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