Unlocking the enigma of social commerce discontinuation: exploring the approach and avoidance drivers
Purpose: This research explores the impact of approach and avoidance drivers on users’ discontinuance usage intention (DUI) in social commerce (s-commerce). It also examines the mediating role of perceived enjoyment and the moderating role of autotelic personality traits. Design/methodology/approach...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Publishing
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118771/ https://www.emerald.com/insight/content/doi/10.1108/MIP-10-2023-0536/full/html |
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