Cultural difference: analyzing its impact on the advertising translation of international universities

Translations into different languages and cultural adaptations are essential in the modernized global economy. The internationalization of higher education has propelled international universities into a competitive landscape where effective advertising plays a pivotal role in attracting a diverse s...

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Bibliographic Details
Main Authors: Syed Abdullah, Syed Nurulakla, Wang, Haihua, Abdullah, Muhammad Alif Redzuan
Format: Article
Language:en
Published: Academic Studies Press 2024
Online Access:http://psasir.upm.edu.my/id/eprint/118613/1/118613.pdf
http://psasir.upm.edu.my/id/eprint/118613/
https://doi.org/10.70082%2Fesiculture.vi.1989
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