The travel trend in the age of TikTok: how older Chinese tourists choose their travel destination – an empirical study using the UTAUT2 Model
This study explores the influence of the short video platform TikTok on the travel decision-making process of older Chinese tourists, particularly in destination selection. With the widespread popularity of social media and short video content, the older population has gradually become an important...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Redfame Publishing Inc.
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118612/1/118612.pdf http://psasir.upm.edu.my/id/eprint/118612/ https://redfame.com/journal/index.php/smc/article/view/7431 |
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