Inheritance and innovation: the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs

This paper discusses the cross-cultural application of Chinese traditional auspicious patterns in sustainable tourist souvenirs. It aims to explore how to combine traditional cultural elements with the concept of sustainable development to promote the sustainable development of tourism. First introd...

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Bibliographic Details

Main Authors:	Yao, Hong, Alli, Hassan, Shaari, Nazlina
Format:	Article
Language:	en
Published:	Global Academic Excellence (M) Sdn Bhd 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/117051/1/117051.pdf http://psasir.upm.edu.my/id/eprint/117051/ https://gaexcellence.com/index.php/jthem/article/view/335
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