Wellness tourism experience and destination brand love
This study assessed various aspects of the wellness tourism experience in Thailand. A survey was conducted with a sample of 420 Chinese tourists. The findings revealed significant and insignificant effects of the wellness tourism experience on the development of destination brand love. Additionally,...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Routledge
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116178/ https://www.tandfonline.com/doi/full/10.1080/10548408.2024.2369752 |
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