Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies

Purpose: The study identifies barriers all stakeholders face in the returns management process. The pressing issue of online product returns significantly erodes the net profit margins, demanding urgent action. Existing returns management systems are often complex, time-consuming and costly, failing...

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Bibliographic Details

Main Authors:	Panda, Debadrita, Raut, Sachin Kumar, Rana, Sudhir, Shamsudin, Mad Nasir
Format:	Article
Language:	en
Published:	Emerald Publishing 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114654/1/114654.pdf http://psasir.upm.edu.my/id/eprint/114654/ https://www.emerald.com/insight/content/doi/10.1108/jbim-01-2024-0007/full/html
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