The intersection of targeted advertising and security: unraveling the mystery of overheard conversations

This paper explores targeted advertising, focusing on voice recognition technology and its potential effects on user privacy, assessing the advantages and challenges of such advertising methods. By emphasizing the need to balance marketing efficacy and user privacy protection, the analysis delves in...

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Bibliographic Details

Main Authors:	Bouke, Mohamed Aly, Abdullah, Azizol, ALshatebi, Sameer Hamoud, Zaid, Saleh Ali, Atigh, Hayate El
Format:	Article
Language:	en
Published:	Elsevier B.V. 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/110430/1/110430.pdf http://psasir.upm.edu.my/id/eprint/110430/ https://www.sciencedirect.com/science/article/pii/S277250302300052X?via%3Dihub
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