The moderating effect of algorithm literacy on Over-The-Top platform adoption
Nowadays people are living in an algorithm-saturated environment, particularly in media and internet contexts. The algorithm implies the collected user's data to predict, lead, and react to the user's behavior in cyberspace. The over-the-top (OTT) platforms are media providers that can dir...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Elsevier B.V.
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105607/1/105607.pdf http://psasir.upm.edu.my/id/eprint/105607/ https://linkinghub.elsevier.com/retrieve/pii/S1875952123000782 |
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