Obesity, family units and social marketing intervention: evidence from Nigeria
Purpose: Building on the social marketing theory, this study aims to examine the relationship between family units and obesity in Nigeria; and the social marketing interventions used to reduce and prevent obesity in the Nigerian society. Design/methodology/approach: This study adopted a semi-structu...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald Publishing
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102354/ https://www.emerald.com/insight/content/doi/10.1108/EJM-08-2021-0662/full/html |
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