Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention
This study develops a solid theoretical framework explaining data vulnerability, psychological anxiety, and switching intention of customers through hotel data privacy. Data privacy developed in this study is classified into four sub-factors. The results of the analysis show that data privacy reduce...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Routledge
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101715/ https://www.tandfonline.com/doi/full/10.1080/10548408.2022.2061673 |
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