The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison
Despite social networks? prevalence and unlimited benefits, their adoption rates are still unsatisfactory. This cross-country research aims to examine the impact of network externality (NE) and fear of missing out (FOMO) on the continuous use of social networks, which in turn, affects users? self-es...
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2025
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| author | Abu-Shanab E. Al-Sharafi M.A. Al-Emran M. |
| author2 | 35212954700 |
| author_facet | 35212954700 Abu-Shanab E. Al-Sharafi M.A. Al-Emran M. |
| author_sort | Abu-Shanab E. |
| building | UNITEN Library |
| collection | Institutional Repository |
| content_provider | Universiti Tenaga Nasional |
| content_source | UNITEN Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Despite social networks? prevalence and unlimited benefits, their adoption rates are still unsatisfactory. This cross-country research aims to examine the impact of network externality (NE) and fear of missing out (FOMO) on the continuous use of social networks, which in turn, affects users? self-esteem. To achieve this aim, a conceptual model is developed by extending the unified theory of acceptance and use of technology 2 (UTAUT2) with three new factors: NE, FOMO, and self-esteem. The model is tested using a quantitative research design based on data collected through online surveys from 841 social media users in Qatar and Jordan. The data were analyzed using partial least squares-structural equation modeling (PLS-SEM). The results indicated that the continuous use of social networks is positively affected by performance expectancy (PE), hedonic motivation (HM), and FOMO in both samples. The continuous use is also affected by effort expectancy (EE) in the Jordanian, but not the Qatari sample. In contrast, NE significantly affects the continuous use among Qatari respondents, while this relationship is not supported among their Jordanian counterparts.�More interestingly, the continuous use of social networks positively impacts users? self-esteem across the two samples. In summary, this research goes beyond what was examined in the UTAUT2 by investigating the consequences of continuous use on users? self-esteem. The incorporated constructs extend the theoretical perspective of the UTAUT2 by integrating new determinants of the continuous use (i.e., FOMO and NE) and new outcomes of that use (i.e., self-esteem). The reflection of the impact of these factors in a cross-country comparison provides insights into the variation in using social networks between different countries. ? 2023 Taylor & Francis Group, LLC. |
| format | Article |
| id | my.uniten.dspace-37181 |
| institution | Universiti Tenaga Nasional |
| publishDate | 2025 |
| publisher | Taylor and Francis Ltd. |
| record_format | dspace |
| spelling | my.uniten.dspace-371812025-03-03T15:48:21Z The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison Abu-Shanab E. Al-Sharafi M.A. Al-Emran M. 35212954700 57196477711 56593108000 Economic and social effects Least squares approximations Conceptual model Continuous use Country comparisons Cross-country comparison Fear of missing out Network externality Self esteem Social network The unified theory of acceptance and use of technology(UTAUT) Unified theory of acceptance and use of technology 2 Social networking (online) Despite social networks? prevalence and unlimited benefits, their adoption rates are still unsatisfactory. This cross-country research aims to examine the impact of network externality (NE) and fear of missing out (FOMO) on the continuous use of social networks, which in turn, affects users? self-esteem. To achieve this aim, a conceptual model is developed by extending the unified theory of acceptance and use of technology 2 (UTAUT2) with three new factors: NE, FOMO, and self-esteem. The model is tested using a quantitative research design based on data collected through online surveys from 841 social media users in Qatar and Jordan. The data were analyzed using partial least squares-structural equation modeling (PLS-SEM). The results indicated that the continuous use of social networks is positively affected by performance expectancy (PE), hedonic motivation (HM), and FOMO in both samples. The continuous use is also affected by effort expectancy (EE) in the Jordanian, but not the Qatari sample. In contrast, NE significantly affects the continuous use among Qatari respondents, while this relationship is not supported among their Jordanian counterparts.�More interestingly, the continuous use of social networks positively impacts users? self-esteem across the two samples. In summary, this research goes beyond what was examined in the UTAUT2 by investigating the consequences of continuous use on users? self-esteem. The incorporated constructs extend the theoretical perspective of the UTAUT2 by integrating new determinants of the continuous use (i.e., FOMO and NE) and new outcomes of that use (i.e., self-esteem). The reflection of the impact of these factors in a cross-country comparison provides insights into the variation in using social networks between different countries. ? 2023 Taylor & Francis Group, LLC. Final 2025-03-03T07:48:21Z 2025-03-03T07:48:21Z 2024 Article 10.1080/10447318.2023.2208990 2-s2.0-85159121048 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159121048&doi=10.1080%2f10447318.2023.2208990&partnerID=40&md5=83ba0a86d0c13138b7daa1607e946052 https://irepository.uniten.edu.my/handle/123456789/37181 40 15 4058 4070 Taylor and Francis Ltd. Scopus |
| spellingShingle | Economic and social effects Least squares approximations Conceptual model Continuous use Country comparisons Cross-country comparison Fear of missing out Network externality Self esteem Social network The unified theory of acceptance and use of technology(UTAUT) Unified theory of acceptance and use of technology 2 Social networking (online) Abu-Shanab E. Al-Sharafi M.A. Al-Emran M. The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison |
| title | The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison |
| title_full | The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison |
| title_fullStr | The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison |
| title_full_unstemmed | The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison |
| title_short | The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison |
| title_sort | influence of network externality and fear of missing out on the continuous use of social networks: a cross-country comparison |
| topic | Economic and social effects Least squares approximations Conceptual model Continuous use Country comparisons Cross-country comparison Fear of missing out Network externality Self esteem Social network The unified theory of acceptance and use of technology(UTAUT) Unified theory of acceptance and use of technology 2 Social networking (online) |
| url_provider | http://dspace.uniten.edu.my/ |