Factors influencing international students? perceived value and satisfaction at private universities in Malaysia
It is critical to investigate the major factors that influence the perceived value and satisfaction of international students in Malaysia, as the country has seen a decrease in international students since 2017 and strives to become an international education hub. This research aims to: (1) ascertai...
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University of Deusto
2025
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| _version_ | 1833413218769305600 |
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| author | Chong P.-Y. Kam A.J.-Y. Tham S.-Y. |
| author2 | 57119078000 |
| author_facet | 57119078000 Chong P.-Y. Kam A.J.-Y. Tham S.-Y. |
| author_sort | Chong P.-Y. |
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| content_provider | Universiti Tenaga Nasional |
| content_source | UNITEN Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | It is critical to investigate the major factors that influence the perceived value and satisfaction of international students in Malaysia, as the country has seen a decrease in international students since 2017 and strives to become an international education hub. This research aims to: (1) ascertain the level of satisfaction experienced by international students attending private universities (PrUs) in the Klang Valley; (2) identify factors and present a model that measures their influence on the perceived value and satisfaction of international students; and (3) propose policy recommendations to key stakeholders. An empirical study was conducted using a quantitative research methodology via physical survey using structured questionnaires. A total of 502 surveys from international students were collected from twelve private universities in the Klang Valley. The partial least squares structural equation modelling technique was employed to assess the measurement and structural model in validating the study model. Based on the empirical findings, the external environment, image, academic and non-academic constructs positively influence perceived value, which affects satisfaction. Results also confirm that the post-behavioural intentions of satisfied international students are word-of-mouth recommendations and loyalty. The results provided new perspectives on attracting and retaining international students to study in Malaysia. Theoretical, policy and practical implications are discussed. ? University of Deusto. |
| format | Article |
| id | my.uniten.dspace-36615 |
| institution | Universiti Tenaga Nasional |
| publishDate | 2025 |
| publisher | University of Deusto |
| record_format | dspace |
| spelling | my.uniten.dspace-366152025-03-03T15:43:25Z Factors influencing international students? perceived value and satisfaction at private universities in Malaysia Chong P.-Y. Kam A.J.-Y. Tham S.-Y. 57119078000 35174659500 35175267900 It is critical to investigate the major factors that influence the perceived value and satisfaction of international students in Malaysia, as the country has seen a decrease in international students since 2017 and strives to become an international education hub. This research aims to: (1) ascertain the level of satisfaction experienced by international students attending private universities (PrUs) in the Klang Valley; (2) identify factors and present a model that measures their influence on the perceived value and satisfaction of international students; and (3) propose policy recommendations to key stakeholders. An empirical study was conducted using a quantitative research methodology via physical survey using structured questionnaires. A total of 502 surveys from international students were collected from twelve private universities in the Klang Valley. The partial least squares structural equation modelling technique was employed to assess the measurement and structural model in validating the study model. Based on the empirical findings, the external environment, image, academic and non-academic constructs positively influence perceived value, which affects satisfaction. Results also confirm that the post-behavioural intentions of satisfied international students are word-of-mouth recommendations and loyalty. The results provided new perspectives on attracting and retaining international students to study in Malaysia. Theoretical, policy and practical implications are discussed. ? University of Deusto. Final 2025-03-03T07:43:25Z 2025-03-03T07:43:25Z 2024 Article 10.18543/tjhe.2592 2-s2.0-85195082979 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195082979&doi=10.18543%2ftjhe.2592&partnerID=40&md5=c645eecccbdfff0b3121f8e03f313d9e https://irepository.uniten.edu.my/handle/123456789/36615 11 2 672 750 All Open Access; Gold Open Access University of Deusto Scopus |
| spellingShingle | Chong P.-Y. Kam A.J.-Y. Tham S.-Y. Factors influencing international students? perceived value and satisfaction at private universities in Malaysia |
| title | Factors influencing international students? perceived value and satisfaction at private universities in Malaysia |
| title_full | Factors influencing international students? perceived value and satisfaction at private universities in Malaysia |
| title_fullStr | Factors influencing international students? perceived value and satisfaction at private universities in Malaysia |
| title_full_unstemmed | Factors influencing international students? perceived value and satisfaction at private universities in Malaysia |
| title_short | Factors influencing international students? perceived value and satisfaction at private universities in Malaysia |
| title_sort | factors influencing international students? perceived value and satisfaction at private universities in malaysia |
| url_provider | http://dspace.uniten.edu.my/ |