Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review
Social commerce (SC) is a relatively new tool that businesses are using to conduct business using social media (SM). The findings of prior literature are inconclusive. This paper reviews the literature to identify the current status and to identify the determinant of SC. A systematic literature revi...
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Natural Sciences Publishing
2024
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| _version_ | 1833410572833521664 |
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| author | Omar M.A. Sulaiman R.B. |
| author2 | 58635624000 |
| author_facet | 58635624000 Omar M.A. Sulaiman R.B. |
| author_sort | Omar M.A. |
| building | UNITEN Library |
| collection | Institutional Repository |
| content_provider | Universiti Tenaga Nasional |
| content_source | UNITEN Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Social commerce (SC) is a relatively new tool that businesses are using to conduct business using social media (SM). The findings of prior literature are inconclusive. This paper reviews the literature to identify the current status and to identify the determinant of SC. A systematic literature review was conducted. A total of 41 articles were reviewed. A comparison between before and during COVID19 was conducted. The findings showed the number of studies has not increased during COVID-19. The technology acceptance model (TAM) and Technology-Organization-Environment (TOE) are used widely in the literature. The most important factors identified in this study are divided into before COVID19 and during COVID19. Perceived usefulness and perceived ease of use were important in both periods. New variables that were considered important during COVID19 is the organizational readiness, trust, security, and E-word of mouth (EWOM). More research is needed to understand the factors that contribute to SC adoption in different nations. Variables such as trust, environmental uncertainty, and perceived value can be included in future work. Developing a digital ecosystem for SC is a direction for future work. Understanding the important factors can contribute to the advancement of SC. � 2023 NSP Natural Sciences Publishing Cor. |
| format | Article |
| id | my.uniten.dspace-34140 |
| institution | Universiti Tenaga Nasional |
| publishDate | 2024 |
| publisher | Natural Sciences Publishing |
| record_format | dspace |
| spelling | my.uniten.dspace-341402024-10-14T11:18:07Z Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review Omar M.A. Sulaiman R.B. 58635624000 25825633600 Micro small and medium enterprise Social commerce Social media. SMEs Social commerce (SC) is a relatively new tool that businesses are using to conduct business using social media (SM). The findings of prior literature are inconclusive. This paper reviews the literature to identify the current status and to identify the determinant of SC. A systematic literature review was conducted. A total of 41 articles were reviewed. A comparison between before and during COVID19 was conducted. The findings showed the number of studies has not increased during COVID-19. The technology acceptance model (TAM) and Technology-Organization-Environment (TOE) are used widely in the literature. The most important factors identified in this study are divided into before COVID19 and during COVID19. Perceived usefulness and perceived ease of use were important in both periods. New variables that were considered important during COVID19 is the organizational readiness, trust, security, and E-word of mouth (EWOM). More research is needed to understand the factors that contribute to SC adoption in different nations. Variables such as trust, environmental uncertainty, and perceived value can be included in future work. Developing a digital ecosystem for SC is a direction for future work. Understanding the important factors can contribute to the advancement of SC. � 2023 NSP Natural Sciences Publishing Cor. Final 2024-10-14T03:18:07Z 2024-10-14T03:18:07Z 2023 Article 10.18576/ISL/120827 2-s2.0-85173444251 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173444251&doi=10.18576%2fISL%2f120827&partnerID=40&md5=e802ec17b6affc42ab5b89985f415f92 https://irepository.uniten.edu.my/handle/123456789/34140 12 8 2769 2781 All Open Access Bronze Open Access Natural Sciences Publishing Scopus |
| spellingShingle | Micro small and medium enterprise Social commerce Social media. SMEs Omar M.A. Sulaiman R.B. Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review |
| title | Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review |
| title_full | Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review |
| title_fullStr | Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review |
| title_full_unstemmed | Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review |
| title_short | Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review |
| title_sort | social commerce among micro and small medium enterprises before and during the covid19: a systematic literature review |
| topic | Micro small and medium enterprise Social commerce Social media. SMEs |
| url_provider | http://dspace.uniten.edu.my/ |