The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands
The study aims to provide some evidence of the effects of CSR practices on financial-based brand equity in Malaysia. Nowadays, many companies have embraced corporate social responsibility (CSR) practices because CSR is a vital component of the current competitive and complex business arena. It contr...
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Korea Distribution Science Association (KODISA)
2023
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| author | Zahari A.R. Esa E. Rajadurai J. Azizan N.A. Tamyez P.F.M. |
| author2 | 57216607750 |
| author_facet | 57216607750 Zahari A.R. Esa E. Rajadurai J. Azizan N.A. Tamyez P.F.M. |
| author_sort | Zahari A.R. |
| building | UNITEN Library |
| collection | Institutional Repository |
| content_provider | Universiti Tenaga Nasional |
| content_source | UNITEN Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The study aims to provide some evidence of the effects of CSR practices on financial-based brand equity in Malaysia. Nowadays, many companies have embraced corporate social responsibility (CSR) practices because CSR is a vital component of the current competitive and complex business arena. It contributes greatly to social, environmental, and economic condition. With CSR practices, companies are able to achieve many benefits and there is evidence that CSR practices predict higher brand equity. However, little evidence has been produced concerning the effects of CSR practices on financial aspects of brand equity in developing countries such as Malaysia. Therefore, this paper aims to investigate the effects of CSR practices on financial based brand equity among Malaysia Top 100 brand. A CSR checklist instrument was used in the current study to examine the extent of CSR practiced. The results indicated that PLCs that were actively involved in CSR practices such as environmental, community, workplace and marketplace, found that this involvement enhanced their brand equity. The findings provide useful support and evidence for the management of PLCs in Malaysia, as well as companies in other developing countries, to engage more in CSR practices as a core element of their strategic and brand management. � Korean Distribution Science Association (KODISA). |
| format | Article |
| id | my.uniten.dspace-25582 |
| institution | Universiti Tenaga Nasional |
| publishDate | 2023 |
| publisher | Korea Distribution Science Association (KODISA) |
| record_format | dspace |
| spelling | my.uniten.dspace-255822023-05-29T16:11:14Z The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands Zahari A.R. Esa E. Rajadurai J. Azizan N.A. Tamyez P.F.M. 57216607750 55246857900 13907110500 55214819000 23989758600 The study aims to provide some evidence of the effects of CSR practices on financial-based brand equity in Malaysia. Nowadays, many companies have embraced corporate social responsibility (CSR) practices because CSR is a vital component of the current competitive and complex business arena. It contributes greatly to social, environmental, and economic condition. With CSR practices, companies are able to achieve many benefits and there is evidence that CSR practices predict higher brand equity. However, little evidence has been produced concerning the effects of CSR practices on financial aspects of brand equity in developing countries such as Malaysia. Therefore, this paper aims to investigate the effects of CSR practices on financial based brand equity among Malaysia Top 100 brand. A CSR checklist instrument was used in the current study to examine the extent of CSR practiced. The results indicated that PLCs that were actively involved in CSR practices such as environmental, community, workplace and marketplace, found that this involvement enhanced their brand equity. The findings provide useful support and evidence for the management of PLCs in Malaysia, as well as companies in other developing countries, to engage more in CSR practices as a core element of their strategic and brand management. � Korean Distribution Science Association (KODISA). Final 2023-05-29T08:11:14Z 2023-05-29T08:11:14Z 2020 Article 10.13106/jafeb.2020.vol7.no2.271 2-s2.0-85080117601 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85080117601&doi=10.13106%2fjafeb.2020.vol7.no2.271&partnerID=40&md5=5b1e742a30fdf6c61390a1eb1781e2bd https://irepository.uniten.edu.my/handle/123456789/25582 7 2 271 280 All Open Access, Gold Korea Distribution Science Association (KODISA) Scopus |
| spellingShingle | Zahari A.R. Esa E. Rajadurai J. Azizan N.A. Tamyez P.F.M. The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands |
| title | The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands |
| title_full | The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands |
| title_fullStr | The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands |
| title_full_unstemmed | The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands |
| title_short | The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands |
| title_sort | effect of corporate social responsibility practices on brand equity: an examination of malaysia's top 100 brands |
| url_provider | http://dspace.uniten.edu.my/ |