Building a research model for mobile prepaid phone cards: An evidence of Telkomsel in Bengkulu
The growth of telecommunication companies has led to competition in getting the customers to buy their data plan through the purchase of prepaid card. However, little is known on the factors that influence mobile phone users� decision to purchase prepaid card. This study aims to examine the effects...
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Blue Eyes Intelligence Engineering and Sciences Publication
2023
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| author | Marnisah L. Ali N. Zamzam F. Setiawan H. Samsurizal |
| author2 | 57209470980 |
| author_facet | 57209470980 Marnisah L. Ali N. Zamzam F. Setiawan H. Samsurizal |
| author_sort | Marnisah L. |
| building | UNITEN Library |
| collection | Institutional Repository |
| content_provider | Universiti Tenaga Nasional |
| content_source | UNITEN Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The growth of telecommunication companies has led to competition in getting the customers to buy their data plan through the purchase of prepaid card. However, little is known on the factors that influence mobile phone users� decision to purchase prepaid card. This study aims to examine the effects of product quality, promotional strategy, and price on the intention to purchase prepaid car, which can be used by prepaid card providers to attract more users in purchasing prepaid card for their mobile phones. An online survey method was used to collect data, and 123 questionnaires were properly completed and submitted by mobile phone users in the Telkomsel mobile telecommunication market. Data was tested using a PLS-based Structural Equation Modeling (SEM). The results of this study indicate that there is a positive and significant effect on product quality, promotional strategy and price on purchase intention. � BEIESP. |
| format | Article |
| id | my.uniten.dspace-24401 |
| institution | Universiti Tenaga Nasional |
| publishDate | 2023 |
| publisher | Blue Eyes Intelligence Engineering and Sciences Publication |
| record_format | dspace |
| spelling | my.uniten.dspace-244012023-05-29T15:23:15Z Building a research model for mobile prepaid phone cards: An evidence of Telkomsel in Bengkulu Marnisah L. Ali N. Zamzam F. Setiawan H. Samsurizal 57209470980 54985243500 57204888835 57208752755 57211620457 The growth of telecommunication companies has led to competition in getting the customers to buy their data plan through the purchase of prepaid card. However, little is known on the factors that influence mobile phone users� decision to purchase prepaid card. This study aims to examine the effects of product quality, promotional strategy, and price on the intention to purchase prepaid car, which can be used by prepaid card providers to attract more users in purchasing prepaid card for their mobile phones. An online survey method was used to collect data, and 123 questionnaires were properly completed and submitted by mobile phone users in the Telkomsel mobile telecommunication market. Data was tested using a PLS-based Structural Equation Modeling (SEM). The results of this study indicate that there is a positive and significant effect on product quality, promotional strategy and price on purchase intention. � BEIESP. Final 2023-05-29T07:23:15Z 2023-05-29T07:23:15Z 2019 Article 10.35940/ijeat.A2695.109119 2-s2.0-85074627548 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85074627548&doi=10.35940%2fijeat.A2695.109119&partnerID=40&md5=391df920213bca176b5e749a831522ad https://irepository.uniten.edu.my/handle/123456789/24401 9 1 3598 3602 All Open Access, Bronze Blue Eyes Intelligence Engineering and Sciences Publication Scopus |
| spellingShingle | Marnisah L. Ali N. Zamzam F. Setiawan H. Samsurizal Building a research model for mobile prepaid phone cards: An evidence of Telkomsel in Bengkulu |
| title | Building a research model for mobile prepaid phone cards: An evidence of Telkomsel in Bengkulu |
| title_full | Building a research model for mobile prepaid phone cards: An evidence of Telkomsel in Bengkulu |
| title_fullStr | Building a research model for mobile prepaid phone cards: An evidence of Telkomsel in Bengkulu |
| title_full_unstemmed | Building a research model for mobile prepaid phone cards: An evidence of Telkomsel in Bengkulu |
| title_short | Building a research model for mobile prepaid phone cards: An evidence of Telkomsel in Bengkulu |
| title_sort | building a research model for mobile prepaid phone cards: an evidence of telkomsel in bengkulu |
| url_provider | http://dspace.uniten.edu.my/ |