Geomarketing using remote sensing: A study on marketing and planning development strategy at Northern Riyadh
Determination of market size is a critical factor for the success of any company or business activity. This paper presents a study to provide a clear vision using remote sensing for Geomarketing and industry purposes. In order to estimate market size in the study area based on spatial data, Satellit...
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Science Publishing Corporation Inc
2023
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| _version_ | 1833410891291295744 |
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| author | Sallman Z. Usman F. |
| author2 | 57205235114 |
| author_facet | 57205235114 Sallman Z. Usman F. |
| author_sort | Sallman Z. |
| building | UNITEN Library |
| collection | Institutional Repository |
| content_provider | Universiti Tenaga Nasional |
| content_source | UNITEN Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Determination of market size is a critical factor for the success of any company or business activity. This paper presents a study to provide a clear vision using remote sensing for Geomarketing and industry purposes. In order to estimate market size in the study area based on spatial data, Satellite images, Spot 6, with a 1.5 m resolution, will be used with two different dates during the year 2016. It is used to determine the growth in the housing sector with building types and construction levels in the micro-geographic area of Northern Riyadh. It is also used to identify the expected need for products of each district and the approximate time required for installation. By using remote sensing data for Geomarketing, strategies for marketing, planning and housing development could be setup. � 2018 Authors. |
| format | Article |
| id | my.uniten.dspace-24026 |
| institution | Universiti Tenaga Nasional |
| publishDate | 2023 |
| publisher | Science Publishing Corporation Inc |
| record_format | dspace |
| spelling | my.uniten.dspace-240262023-05-29T14:54:29Z Geomarketing using remote sensing: A study on marketing and planning development strategy at Northern Riyadh Sallman Z. Usman F. 57205235114 55812540000 Determination of market size is a critical factor for the success of any company or business activity. This paper presents a study to provide a clear vision using remote sensing for Geomarketing and industry purposes. In order to estimate market size in the study area based on spatial data, Satellite images, Spot 6, with a 1.5 m resolution, will be used with two different dates during the year 2016. It is used to determine the growth in the housing sector with building types and construction levels in the micro-geographic area of Northern Riyadh. It is also used to identify the expected need for products of each district and the approximate time required for installation. By using remote sensing data for Geomarketing, strategies for marketing, planning and housing development could be setup. � 2018 Authors. Final 2023-05-29T06:54:29Z 2023-05-29T06:54:29Z 2018 Article 10.14419/ijet.v7i4.35.22338 2-s2.0-85059240160 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059240160&doi=10.14419%2fijet.v7i4.35.22338&partnerID=40&md5=9ca916b4f3dda5e734fd5c1b3cc10c7b https://irepository.uniten.edu.my/handle/123456789/24026 7 4 112 117 Science Publishing Corporation Inc Scopus |
| spellingShingle | Sallman Z. Usman F. Geomarketing using remote sensing: A study on marketing and planning development strategy at Northern Riyadh |
| title | Geomarketing using remote sensing: A study on marketing and planning development strategy at Northern Riyadh |
| title_full | Geomarketing using remote sensing: A study on marketing and planning development strategy at Northern Riyadh |
| title_fullStr | Geomarketing using remote sensing: A study on marketing and planning development strategy at Northern Riyadh |
| title_full_unstemmed | Geomarketing using remote sensing: A study on marketing and planning development strategy at Northern Riyadh |
| title_short | Geomarketing using remote sensing: A study on marketing and planning development strategy at Northern Riyadh |
| title_sort | geomarketing using remote sensing: a study on marketing and planning development strategy at northern riyadh |
| url_provider | http://dspace.uniten.edu.my/ |