Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context
Small home-grown businesses have evolved with the emerging of web 3.0 technology. As the businesses nature based on e-commerce concept but in a smaller scale, SOHO face difficulty to gain customer's trust as they are using Social Network Sites (SNSs) in steering their business online. Trust bet...
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| Format: | Review |
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International Information Institute Ltd.
2023
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| _version_ | 1833350747947794432 |
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| author | Ramli R. Bakar A.A. Aziz N. |
| author2 | 57191413657 |
| author_facet | 57191413657 Ramli R. Bakar A.A. Aziz N. |
| author_sort | Ramli R. |
| building | UNITEN Library |
| collection | Institutional Repository |
| content_provider | Universiti Tenaga Nasional |
| content_source | UNITEN Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Small home-grown businesses have evolved with the emerging of web 3.0 technology. As the businesses nature based on e-commerce concept but in a smaller scale, SOHO face difficulty to gain customer's trust as they are using Social Network Sites (SNSs) in steering their business online. Trust between seller and customer play important role in conducting business online as goods or services are not tangible. Hence, a study on factors that contribute to trust that lead to customer's purchase decision in SOHO environment are required. � 2016 International Information Institute. |
| format | Review |
| id | my.uniten.dspace-22693 |
| institution | Universiti Tenaga Nasional |
| publishDate | 2023 |
| publisher | International Information Institute Ltd. |
| record_format | dspace |
| spelling | my.uniten.dspace-226932023-05-29T14:11:41Z Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context Ramli R. Bakar A.A. Aziz N. 57191413657 35178991300 57543867100 Small home-grown businesses have evolved with the emerging of web 3.0 technology. As the businesses nature based on e-commerce concept but in a smaller scale, SOHO face difficulty to gain customer's trust as they are using Social Network Sites (SNSs) in steering their business online. Trust between seller and customer play important role in conducting business online as goods or services are not tangible. Hence, a study on factors that contribute to trust that lead to customer's purchase decision in SOHO environment are required. � 2016 International Information Institute. Final 2023-05-29T06:11:41Z 2023-05-29T06:11:41Z 2016 Review 2-s2.0-84989935857 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84989935857&partnerID=40&md5=718646cc3c146ba1ae51afe3dc3eb047 https://irepository.uniten.edu.my/handle/123456789/22693 19 7B 2791 2796 International Information Institute Ltd. Scopus |
| spellingShingle | Ramli R. Bakar A.A. Aziz N. Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context |
| title | Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context |
| title_full | Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context |
| title_fullStr | Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context |
| title_full_unstemmed | Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context |
| title_short | Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context |
| title_sort | review of literatures on trust factors affecting customer's purchase intention on soho seller: s-commerce context |
| url_provider | http://dspace.uniten.edu.my/ |