A review of factors that influenced online trust in social commerce
Electronic commerce; Social networking (online); eBusiness; Electronic business; Electronic word of mouths; Influential factors; New business models; Online business; Online trust; Social commerces; Commerce
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| Format: | Conference Paper |
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Institute of Electrical and Electronics Engineers Inc.
2023
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| _version_ | 1833409947943043072 |
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| author | Noor A.D. Sulaiman R. Bakar A.A. |
| author2 | 56727665100 |
| author_facet | 56727665100 Noor A.D. Sulaiman R. Bakar A.A. |
| author_sort | Noor A.D. |
| building | UNITEN Library |
| collection | Institutional Repository |
| content_provider | Universiti Tenaga Nasional |
| content_source | UNITEN Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Electronic commerce; Social networking (online); eBusiness; Electronic business; Electronic word of mouths; Influential factors; New business models; Online business; Online trust; Social commerces; Commerce |
| format | Conference Paper |
| id | my.uniten.dspace-22388 |
| institution | Universiti Tenaga Nasional |
| publishDate | 2023 |
| publisher | Institute of Electrical and Electronics Engineers Inc. |
| record_format | dspace |
| spelling | my.uniten.dspace-223882023-05-29T14:00:41Z A review of factors that influenced online trust in social commerce Noor A.D. Sulaiman R. Bakar A.A. 56727665100 25825633600 35178991300 Electronic commerce; Social networking (online); eBusiness; Electronic business; Electronic word of mouths; Influential factors; New business models; Online business; Online trust; Social commerces; Commerce The recent advancements in social media and electronic commerce have produced a new business model called social commerce. This new business model has facilitated online business transactions via social media. Despite the advancement of technology, the issue of online trust has increased in social commerce. The purpose of this paper is to identify the factors that influence online trust in social commerce. Seven models related to online trust in electronic commerce, electronic business, and social commerce were reviewed and analyzed. This has resulted in identifying six factors, which are usefulness, ease of use, security, privacy, website design, and electronic word of mouth; as the most influential factors that influence online trust in social commerce. Discussion and direction of future work are pointed out in this paper. � 2014 IEEE. Final 2023-05-29T06:00:41Z 2023-05-29T06:00:41Z 2015 Conference Paper 10.1109/ICIMU.2014.7066615 2-s2.0-84937459638 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84937459638&doi=10.1109%2fICIMU.2014.7066615&partnerID=40&md5=7b8d2a8533040edb0d7c85ed14fa2901 https://irepository.uniten.edu.my/handle/123456789/22388 7066615 118 123 Institute of Electrical and Electronics Engineers Inc. Scopus |
| spellingShingle | Noor A.D. Sulaiman R. Bakar A.A. A review of factors that influenced online trust in social commerce |
| title | A review of factors that influenced online trust in social commerce |
| title_full | A review of factors that influenced online trust in social commerce |
| title_fullStr | A review of factors that influenced online trust in social commerce |
| title_full_unstemmed | A review of factors that influenced online trust in social commerce |
| title_short | A review of factors that influenced online trust in social commerce |
| title_sort | review of factors that influenced online trust in social commerce |
| url_provider | http://dspace.uniten.edu.my/ |