Developing student satisfaction perception model for public and private universities in Malaysia
The objective of this research is to propose a tested and validated model based on a variety of customer satisfaction perceptions measures in Malaysia, in both private and public university settings. A convenient sample of 1,200 business students drawn from three public and three private universitie...
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Inderscience Publishers
2023
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| author | Bekhet H.A. Al-Alak B.A. El-Refae G.A. |
| author2 | 37100908800 |
| author_facet | 37100908800 Bekhet H.A. Al-Alak B.A. El-Refae G.A. |
| author_sort | Bekhet H.A. |
| building | UNITEN Library |
| collection | Institutional Repository |
| content_provider | Universiti Tenaga Nasional |
| content_source | UNITEN Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The objective of this research is to propose a tested and validated model based on a variety of customer satisfaction perceptions measures in Malaysia, in both private and public university settings. A convenient sample of 1,200 business students drawn from three public and three private universities was selected to collect and analyse data, using a self-administered questionnaire for this purpose. The development of a holistic model for student satisfaction perceptions and loyalty would help to fill the relevant gaps in the literature. Study recommendations would enable university senior management in Malaysia to benefit by knowing the gaps that should receive the greatest attention in order to gain competitive and comparative advantages. Our proposed model calls upon higher education institutions to place more emphasis on the quality of educational outcomes, and be student-oriented, rather than production oriented (quality vs. quantity). This in turn will lead to a noticeable enhancement of higher education output. Copyright © 2014 Inderscience Enterprises Ltd. |
| format | Article |
| id | my.uniten.dspace-21985 |
| institution | Universiti Tenaga Nasional |
| publishDate | 2023 |
| publisher | Inderscience Publishers |
| record_format | dspace |
| spelling | my.uniten.dspace-219852023-05-16T10:46:28Z Developing student satisfaction perception model for public and private universities in Malaysia Bekhet H.A. Al-Alak B.A. El-Refae G.A. 37100908800 15844888600 15026385900 The objective of this research is to propose a tested and validated model based on a variety of customer satisfaction perceptions measures in Malaysia, in both private and public university settings. A convenient sample of 1,200 business students drawn from three public and three private universities was selected to collect and analyse data, using a self-administered questionnaire for this purpose. The development of a holistic model for student satisfaction perceptions and loyalty would help to fill the relevant gaps in the literature. Study recommendations would enable university senior management in Malaysia to benefit by knowing the gaps that should receive the greatest attention in order to gain competitive and comparative advantages. Our proposed model calls upon higher education institutions to place more emphasis on the quality of educational outcomes, and be student-oriented, rather than production oriented (quality vs. quantity). This in turn will lead to a noticeable enhancement of higher education output. Copyright © 2014 Inderscience Enterprises Ltd. Final 2023-05-16T02:46:27Z 2023-05-16T02:46:27Z 2014 Article 10.1504/IJEBR.2014.062896 2-s2.0-84928999600 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84928999600&doi=10.1504%2fIJEBR.2014.062896&partnerID=40&md5=340eabad7b95310798a0bdb8c9a678a0 https://irepository.uniten.edu.my/handle/123456789/21985 7 4 404 418 Inderscience Publishers Scopus |
| spellingShingle | Bekhet H.A. Al-Alak B.A. El-Refae G.A. Developing student satisfaction perception model for public and private universities in Malaysia |
| title | Developing student satisfaction perception model for public and private universities in Malaysia |
| title_full | Developing student satisfaction perception model for public and private universities in Malaysia |
| title_fullStr | Developing student satisfaction perception model for public and private universities in Malaysia |
| title_full_unstemmed | Developing student satisfaction perception model for public and private universities in Malaysia |
| title_short | Developing student satisfaction perception model for public and private universities in Malaysia |
| title_sort | developing student satisfaction perception model for public and private universities in malaysia |
| url_provider | http://dspace.uniten.edu.my/ |