Does religious commitment influence takaful participation intention?
Malaysia is a multicultural country with Islam as the major religion. With a population over 30 million as at 2016 and 61% are Muslim. Takaful (Islamic insurance) has significant opportunities for growth as its penetration rate is still low. A sample of 500 respondents classified as professional...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/954/1/FH03-FESP-17-08907.pdf http://eprints.unisza.edu.my/954/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Malaysia is a multicultural country with Islam as the major religion. With a
population over 30 million as at 2016 and 61% are Muslim. Takaful
(Islamic insurance) has significant opportunities for growth as its
penetration rate is still low. A sample of 500 respondents classified as
professional were taken from three cities of Malaysia to examine whether
religious commitment influence the intention to participate in Takaful. Data
for this study were collected by using a self-administered questionnaire
containing five sections where section A contains multiple choice questions
and the rest of the sections; section B-E are using Likert scale which were
developed using past validated instruments with changes to make it more
relevant to this study. Data was analysed using multiple regression with
SSPS version 20. The paper found that religious commitment is
significantly related to the Takaful participation. The paper has practical
significance for Takaful policy makers in their marketing strategy as
understanding consumer behaviour is crucial |
|---|