Imagination of brand image for tourism industry

The imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand. As imagination consider framework of brand image for tourism industry. By constructing a conceptual framewor...

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Bibliographic Details

Main Authors:	Mahadzirah, Mohamad, Wasib B., Latif, Md. Aminul, Islam
Format:	Article
Language:	en
Published:	LLC CPC Business Perspectives 2016
Subjects:	HF Commerce
Online Access:	http://eprints.unisza.edu.my/7488/1/FH02-FESP-16-06147.jpg http://eprints.unisza.edu.my/7488/
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