Purchase of halal products and consumer behavioral intentions: a systematic literature review
Consumer behavioral intentions is very important for marketers to know and make the strategy to get the competitive advantages. Subjective norms and attitude shaping the consumer behavioral intentions. Religiosity is the individual belief that influences the ones behavior and thinking. In this stu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/7341/1/FH02-FPP-20-45155.pdf http://eprints.unisza.edu.my/7341/ |
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| Summary: | Consumer behavioral intentions is very important for marketers to know and make the strategy to get the
competitive advantages. Subjective norms and attitude shaping the consumer behavioral intentions.
Religiosity is the individual belief that influences the ones behavior and thinking. In this study review the
consumer behavioral intentions research for purchase of halal products. researcher concluded that
subjective norms and attitude influenced the halal product purchase. Consumers who are more religious,
they have more behavioral intentions towards the halal product. |
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