A Conceptual Model of Tourist Motivation, Tourist Satisfaction and Destination Loyalty
A study on push and pull motivation recently has been primarily used to examine the leisure travel motivation for measuring tourist behaviour. Previous studies found that there were significant relationship among push and pull motivation, tourist satisfaction and destination loyalty. However, the...
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| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/643/1/FH03-FESP-15-04571.pdf http://eprints.unisza.edu.my/643/ |
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| Summary: | A study on push and pull motivation recently has been primarily used to examine the
leisure travel motivation for measuring tourist behaviour. Previous studies found that there
were significant relationship among push and pull motivation, tourist satisfaction and
destination loyalty. However, the intersection between these fields is relatively explored.
The purpose of this study is to propose a conceptual model that examine the relationship
among push and pull motivation, tourists’ satisfaction and destination loyalty in the
Malaysia Tourism context. The data will be collected at the Sultan Mahmud Airport at the
departure hall using self-administered questionnaire. This study will use Exploratory Factor
Analysis (EFA) to reduce the number of variables in both push and pull motivation,
Confirmatory Factor Analysis (CFA) to confirm the items derive from EFA and Structural
Equation Modelling (SEM) to examine the relationship among push and pull motivation,
tourist satisfaction and destination loyalty. The findings of this study would provide
insightful to the Malaysia Tourism Board by understanding tourists’ motivations as it can
improve tourist satisfaction. This is because tourists who are satisfied with the destination
they had visited will probably recommend to their friends and relatives and have intention
to visit that particular place again. |
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