Conceptual Framework Of Brand Image For Tourism Industry: Tourism Management And Advertisement As Moderators
The conceptual framework of brand image for the tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand. By constructing a conceptual framework of brand image for tourism industry will build a competi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5462/1/FH02-FESP-16-06376.pdf http://eprints.unisza.edu.my/5462/ |
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