Effects of the Malaysian travel destination brand image on tourist satisfaction and destination loyalty

The main aim of this research was to ascertain the image of Malaysia as a travel destination among European Tourists. The approach used in the study was to develop destination loyalty, satisfaction and destination image structural models for first-time and repeat-visit tourists. Tourist satisfacti...

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Bibliographic Details

Main Authors:	Mahadzirah, Mohamad, Nor Azman, Mat Ali @ Salim, Nanthakumar, Loganathan, Nur Izzati, Ab Ghani
Format:	Article
Language:	en
Published:	2015
Subjects:	H Social Sciences (General) HD28 Management. Industrial Management
Online Access:	http://eprints.unisza.edu.my/5112/1/FH02-FEMS-16-05512.pdf http://eprints.unisza.edu.my/5112/
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