A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: Tourism management and advertisement as moderators

: In this study, the conceptual framework of brand image is a combination of antecedents and moderators that create differential effects to customer response on customer-based brand equity in the hospitality industry at Bangladesh. By constructing a conceptual framework of brand image, hotels will...

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Bibliographic Details

Main Authors:	Wasib, Latif, Md. Aminul, Islam, Mahadzirah, Mohamad, Md. Abul Hossain, Sikder, Iftekhar, Ahmed
Format:	Article
Language:	en
Published:	2015
Subjects:	GV Recreation Leisure HD28 Management. Industrial Management
Online Access:	http://eprints.unisza.edu.my/5003/1/FH02-FESP-15-04446.pdf http://eprints.unisza.edu.my/5003/
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