Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective

The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is b...

Full description

Bibliographic Details

Main Authors:	Fakhrul Anwar, Zainol, Wan Norhayate, Wan Daud
Format:	Article
Language:	en
Subjects:	HG Finance
Online Access:	http://eprints.unisza.edu.my/3226/1/FH02-FESP-18-20422.pdf http://eprints.unisza.edu.my/3226/
Tags:	Add Tag No Tags, Be the first to tag this record!