Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective

The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is bas...

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Bibliographic Details

Main Authors:	Norizan, Remli, Wan Norhayate, Wan Daud, Fakhrul Anwar, Zainol
Format:	Conference or Workshop Item
Language:	en
Published:	2013
Subjects:	HB Economic Theory HJ Public Finance
Online Access:	http://eprints.unisza.edu.my/171/1/FH03-FPP-20-39036.pdf http://eprints.unisza.edu.my/171/
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