Does Targeting Really Work? The Perspective Of A Dominant Ethnic Group

There have been numerous calls to target specific ethnic groups but there are a limited number of studies that show quantitatively the reaction of targeted groups. This study specifically sets out to demonstrate quantitatively the views of a dominant ethnic group towards adverts that target themselv...

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Bibliographic Details

Main Author:	Ernest Cyril, de Run
Format:	Article
Language:	en
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2005
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9231/1/DOES%20TARGETING%20REALLY%20WORK.pdf http://ir.unimas.my/id/eprint/9231/ http://www.ijbs.unimas.my
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