When Novelty Skips the Feel-Good: Dual Behavioural Routes of Product Creativity and Social Ambience in Creative Tourism
Creative tourism theory assumes that creative stimuli shape travellers’ behavioural intentions only after being filtered through experience quality (EQ), yet empirical tests of this mechanism are scarce. Re-analysing a Malaysian dataset of 499 respondents, this study uncovers a dual route pattern in...
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| Format: | Proceeding |
| Language: | en |
| Published: |
2026
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| Online Access: | http://ir.unimas.my/id/eprint/51417/3/When%20Novelty%20Skips.pdf http://ir.unimas.my/id/eprint/51417/ https://papers.iafor.org/ |
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