Preferences of Generation Z in Participating in Cultural Activities in Kuching, Malaysia
The global tourism industry is increasingly focused on understanding Generation Z (Gen Z), defined as individuals born between 1997 and 2012, due to their distinct characteristics shaped by digital immersion (Meola, 2023; Pew Research Center, 2019). Their preferences, heavily influenced by social m...
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| Main Authors: | , , , , |
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| Format: | Proceeding |
| Language: | en |
| Published: |
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/51338/1/Preferences.pdf http://ir.unimas.my/id/eprint/51338/ https://snifib.ub.ac.id/iscs/ |
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