Preferences of Generation Z in Participating in Cultural Activities in Kuching, Malaysia

The global tourism industry is increasingly focused on understanding Generation Z (Gen Z), defined as individuals born between 1997 and 2012, due to their distinct characteristics shaped by digital immersion (Meola, 2023; Pew Research Center, 2019). Their preferences, heavily influenced by social m...

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Bibliographic Details
Main Authors: Shaik Azahar, Shaik Hussain, Olivia Erina, Petrus, M. D., Dhamalova, Eugen, Popescu, V. M., Ristanovic
Format: Proceeding
Language:en
Published: 2025
Subjects:
Online Access:http://ir.unimas.my/id/eprint/51338/1/Preferences.pdf
http://ir.unimas.my/id/eprint/51338/
https://snifib.ub.ac.id/iscs/
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