Preferences of Generation Z in Participating in Cultural Activities in Kuching, Malaysia
The global tourism industry is increasingly focused on understanding Generation Z (Gen Z), defined as individuals born between 1997 and 2012, due to their distinct characteristics shaped by digital immersion (Meola, 2023; Pew Research Center, 2019). Their preferences, heavily influenced by social m...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Proceeding |
| Language: | en |
| Published: |
2025
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/51338/1/Preferences.pdf http://ir.unimas.my/id/eprint/51338/ https://snifib.ub.ac.id/iscs/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The global tourism industry is increasingly focused on understanding Generation Z (Gen Z), defined as individuals born between 1997 and 2012, due to their distinct characteristics shaped by digital immersion (Meola, 2023; Pew Research Center, 2019). Their preferences, heavily
influenced by social media and technology, present new challenges and opportunities for cultural tourism development. Cultural tourism is a significant economic driver, and in Kuching, Sarawak, it is central to the city's identity, promoted through a unique blend of culture, adventure, nature, food, and festivals (CANFF). However, a significant research gap exists regarding the specific cultural activities Gen Z prefers, the factors influencing their participation, and the most effective strategies to promote these activities to them on social media (Robinson & Schanzel, 2019; Vieira et al., 2020; Nguyen et al., 2021). |
|---|