Negotiating Global Media in Conservative Contexts: Yaoi and Yuri Consumption Among Malaysian University Students

This study explores the consumption of Yaoi (boys’ love) and Yuri (girls’ love) media among Malaysian university students, focusing on three objectives: identifying demographic characteristics and consumption patterns, exploring motivations for engagement, and examining reasons for discontinuation a...

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Bibliographic Details
Main Authors: Rokiah, Paee, Roslina, Mamat, Roswati, Abdul Rashid
Format: Article
Language:en
Published: Penerbit UKM (UKM Press) 2025
Subjects:
Online Access:http://ir.unimas.my/id/eprint/50797/1/85721-281603-1-PB1.pdf
http://ir.unimas.my/id/eprint/50797/
https://ejournal.ukm.my/mjc/article/view/85721
https://doi.org/10.17576/JKMJC-2025-4101-29
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