The role of culture and gender in women entrepreneurs based on McClelland’s theory
This study examines how cultural heritage and gender roles shape achievement motivation among 12 women entrepreneurs in the batik and songket industries in Kuala Terengganu, Terengganu and Kota Bharu, Kelantan, East Coast Malaysia, using McClelland’s theory of needs as a conceptual framework. The s...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Springer Nature
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/50535/3/The%20role%20of%20culture.pdf http://ir.unimas.my/id/eprint/50535/ https://link.springer.com/article/10.1007/s40497-025-00455-2 https://doi.org/10.1007/s40497-025-00455-2 |
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