BALANCING SUSTAINABILITY AND INNOVATION: EXPLORING THE INTERVENTION OF STRATEGIC AMBIDEXTERITY IN PROCESS INNOVATION
Accomplishing sustainable performance notwithstanding an inexorably uncertain environment has become both a basic test and a convincing objective inside the domain of contemporary business. Even with rising uncertainty, accomplishing sustainable performance has arisen as a foremost test and a convin...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
UNIMAS Publisher
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/50528/3/BALANCING.pdf http://ir.unimas.my/id/eprint/50528/ https://publisher.unimas.my/ojs/index.php/IJBS/article/view/9564 https://doi.org/10.33736/ijbs.9564.2025 |
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