EXPLORING A THREE-LEVEL TEACHING MODEL FOR INTEGRATING ADVERTISING DESIGN COMPETITIONS IN HIGHER EDUCATION: A PEDAGOGICAL APPROACH

As the demands for innovation and practical skills in advertising design education continue to grow, traditional teaching models can no longer meet the requirements of modern design education. This paper proposes and explores a three-levelteaching model based on the integration of c...

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Bibliographic Details
Main Authors: Li, Jinghe, Mastika, Lamat
Format: Article
Language:en
Published: Global Academic Excellence (M) Sdn Bhd (GAE) 2025
Subjects:
Online Access:http://ir.unimas.my/id/eprint/50451/2/EXPLORING.pdf
http://ir.unimas.my/id/eprint/50451/
https://gaexcellence.com/ijmoe/article/view/4959
https://doi.org/10.35631/IJMOE.724060
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