From identity and image to intention: Mediating role of the experience economy in Shandong’s heritage tourism
This study investigates how cultural identity and destination image influence behavioral intention in the context of cultural heritage tourism in Shandong Province, China, applying the Stimulus–Organism–Response (SOR) model. Drawing on Pine and Gilmore’s Experience Economy framework, the research po...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Learning Gate
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/50409/1/7276-EAST20259%2810%291244-1257.pdf http://ir.unimas.my/id/eprint/50409/ https://learning-gate.com/index.php/2576-8484/article/view/10653 https://doi.org/10.55214/2576-8484.v9i10.10653 |
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