EXPLORING CUSTOMER SATISFACTION IN HOTEL RESTAURANTS: THE ROLE OF PERCEIVED VALUE AND THE MODERATING EFFECT OF COVID-19 FEAR

This study examined how perceived value dimensions (physical environment, trust, corporate reputation, and price) influence customer satisfaction in hotel restaurants in Kuching, Malaysia. This study also explored the moderating role of COVID-19 fear on these relationships. Using data from 285 struc...

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Bibliographic Details

Main Authors:	Donna, Lee, Mark, Kasa, Azizan, Yatim
Format:	Article
Language:	en
Published:	Global Academic Excellence (M) Sdn Bhd (GAE) 2025
Subjects:	H Social Sciences (General) HN Social history and conditions. Social problems. Social reform
Online Access:	http://ir.unimas.my/id/eprint/50302/1/Exploring%20Customer%20Satisfaction.pdf http://ir.unimas.my/id/eprint/50302/ https://gaexcellence.com/jthem/issue/view/500
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