The Role of Green Marketing Strategies and Artificial Intelligence in Influencing Green Purchase Intentions in Malaysia
Environmental degradation and the overconsumption of resources have intensified the urgency to adopt sustainable consumption patterns. In Malaysia, despite rising awareness, the actual adoption of eco-friendly products remains limited due to inconsistent consumer intentions and lack of targeted mark...
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| Format: | Article |
| Language: | en en en |
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UNIMAS IR
2025
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| Online Access: | http://ir.unimas.my/id/eprint/49938/3/dsva_Areej%20Ahmed.pdf http://ir.unimas.my/id/eprint/49938/4/Thesis%20Ms_Areej%20Ahmed.pdf http://ir.unimas.my/id/eprint/49938/5/Thesis%20Ms_Areej%20Ahmed_24%20pages.pdf http://ir.unimas.my/id/eprint/49938/ https;//doi/org/10.59953/paperasi.v41i4b.559 |
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