The Influence of Online Service Quality towards Customer Satisfaction and Repurchase Intention in Chinese Fresh E-commerce

China’s fresh e-commerce has expanded rapidly, yet service-quality volatility, rising complaints, and unstable repurchase behavior persist. The category’s perishability, time sensitivity, cold-chain dependence, and high-frequency, low-ticket transactions make customer experience especially sensitive...

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Bibliographic Details

Main Author:	Xiaomei, Han
Format:	Thesis
Language:	en en en
Published:	UNIMAS 2025
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/49897/8/dsva_Han%20Xiaomei.pdf http://ir.unimas.my/id/eprint/49897/7/Thesis%20PhD_Han%20Xiaomei_24%20pages.pdf http://ir.unimas.my/id/eprint/49897/10/Thesis%20PhD_Han%20Xiaomei.pdf http://ir.unimas.my/id/eprint/49897/
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