The Creativity Strategy on Enhancing the Cultural Brand for Xinyang City, China

The research scope of this study is the City Cultural Brand of Xinyang City, China. In the global context of rapid urbanization, an increasing number of cities have recognized the pivotal role of cultural brands in distinguishing themselves and cultivating unique identities, and have begun to priori...

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Bibliographic Details

Main Authors:	Wei, Zhang, Mastika, Lamat
Format:	Thesis
Language:	en en en
Published:	UNIMAS 2025
Subjects:	N Visual arts (General) For photography, see TR NK Decorative arts Applied arts Decoration and ornament
Online Access:	http://ir.unimas.my/id/eprint/49892/4/dsva_Zhang%20Wei.pdf http://ir.unimas.my/id/eprint/49892/6/Thesis%20PhD_Zhang%20Wei_24%20pages.pdf http://ir.unimas.my/id/eprint/49892/12/Thesis%20PhD_Zhang%20Wei.pdf http://ir.unimas.my/id/eprint/49892/
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