The Creativity Strategy on Enhancing the Cultural Brand for Xinyang City, China
The research scope of this study is the City Cultural Brand of Xinyang City, China. In the global context of rapid urbanization, an increasing number of cities have recognized the pivotal role of cultural brands in distinguishing themselves and cultivating unique identities, and have begun to priori...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | en en en |
| Published: |
UNIMAS
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/49892/4/dsva_Zhang%20Wei.pdf http://ir.unimas.my/id/eprint/49892/6/Thesis%20PhD_Zhang%20Wei_24%20pages.pdf http://ir.unimas.my/id/eprint/49892/12/Thesis%20PhD_Zhang%20Wei.pdf http://ir.unimas.my/id/eprint/49892/ |
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