THE EMPIRICAL EXAMINATION OF VALUE CREATION CRITERIA : ACHIEVING CONSENSUS USING DELPHI EXERCISE WITHIN SERVICE INDUSTRY

Businesses recognise the strategic significance of customer participation in value creation in an increasingly competitive market environment. However, despite growing interest in customer engagement, there is still little empirical research on the precise contributions suggested by customer experts...

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Bibliographic Details

Main Authors:	Suzila, Mohamed Yusof, Amizawati, Mohd Amir, Norida, Basnan, Sofiah, Md. Auzair
Format:	Article
Language:	en
Published:	UNIMAS Publisher 2025
Subjects:	H Social Sciences (General) HB Economic Theory HD Industries. Land use. Labor
Online Access:	http://ir.unimas.my/id/eprint/49809/1/THE%20EMPIRICAL.pdf http://ir.unimas.my/id/eprint/49809/ https://publisher.unimas.my/ojs/index.php/IJBS/article/view/8139 https://doi.org/10.33736/ijbs.8139.2025
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