REFERENCE GROUP INFLUENCES STUDENT TO CHOOSE MARKETING PROGRAMME AT PUBLIC HIGHER EDUCATION. CASE STUDY AT SARAWAK COUNTRY.
The main aim of this study is to investigate reference group that influences student to choose marketing programme. Besides that, it intends to measure whether students choose marketing programme by them self or not and to find the relationship between reference group that influences students...
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| Format: | Final Year Project Report / IMRAD |
| Language: | en en |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2009
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/49711/1/Norfiza%2024%20pgs.pdf http://ir.unimas.my/id/eprint/49711/2/Norfiza%20ft.pdf http://ir.unimas.my/id/eprint/49711/ |
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