Identifying Customer Preference Factors in FrontWarehouse Fresh E-commerce : A BERTopic and Sentiment Analysis Approach

In recent years, front-warehouse fresh e-commerce has rapidly expanded in China, with platforms such as Dingdong Maicai meeting consumer demand for high-frequency and immediate grocery purchases through instant delivery. However, the perishability of goods, reliance on cold-chain logistics, and pric...

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Bibliographic Details

Main Authors:	Xiaomei, Han, Hamrila, Abdul Latip, Chin Hong, Puah
Format:	Article
Language:	en
Published:	Human Resource Management Academic Research Society (HRMARS) 2025
Subjects:	HD Industries. Land use. Labor HD28 Management. Industrial Management HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/49485/2/Identifying%20Customer.pdf http://ir.unimas.my/id/eprint/49485/ https://hrmars.com/index.php/IJARBSS/article/view/26458/Identifying-Customer-Preference-Factors-in-Front-Warehouse-Fresh-E-commerce-A-BERTopic-and-Sentiment-Analysis-Approach http://dx.doi.org/10.6007/IJARBSS/v15-i9/26458
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