REVEALING THE COMPETITIVENESS OF RURAL TOURISM: EXPLORING TANGIBLE AND INTANGIBLE RESOURCES IN SARAWAK (MALAYSIA) AND HENAN PROVINCE (CHINA)

Tourism activities significantly impact a country’s economy, environment, community, and visitors. In the Malaysian context, rural communities have adopted rural tourism as an alternative source of income. The competitiveness of a tourism destination is crucial for the long-term profitability of rur...

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Bibliographic Details

Main Authors:	Chee Hua, Chin, Wei-Chiang, Chan, Ming, Li, Chee Ling, Chin
Format:	Article
Language:	en
Published:	University of Oradea, Romania 2025
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/49453/1/gtg.58102-1387.pdf http://ir.unimas.my/id/eprint/49453/ https://gtg.webhost.uoradea.ro/PDF/GTG-1-2025/gtg.58102-1387.pdf https://doi.org/10.30892/gtg.58102-1387
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