Designing Impact-Driven Campaigns and Events from Concept to Execution. A Review on Malaysian and Indonesian Perspective

It takes a sophisticated grasp of the media, social, and cultural landscapes, especially in Southeast Asia, to create campaigns and events that have an impact. This essay examines, from the viewpoints of Malaysia and Indonesia, the process of conceiving, organizing, and carrying out campaigns and ev...

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Bibliographic Details

Main Authors:	Vimala, Govindaraju, Dila, Novita, Khadijah, Mohamad Tuah
Format:	Article
Language:	en
Published:	RSIS International 2025
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/49251/1/Designing%20Impact-Driven%20Campaigns.pdf http://ir.unimas.my/id/eprint/49251/ https://rsisinternational.org/journals/ijriss/articles/designing-impact-driven-campaigns-and-events-from-concept-to-execution-a-review-on-malaysian-and-indonesian-perspective/# https://dx.doi.org/10.47772/IJRISS.2025.907000441
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