Destination Resources in Ecotourism on Satisfaction and Revisit Intention: Digital Inclusion on Social Media Marketing in Sarawak National Parks and Nature Reserves

This study addresses the need for innovative marketing strategies in Sarawak’s ecotourism sector, focusing on how destination resources such as tourism infrastructure, service quality, natural resources and cultural heritage impact tourists’ satisfaction and revisit intention. The specific objective...

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Bibliographic Details

Main Authors:	Sandra Ying Ying, Khoo, Lo, May Chiun, Abang Azlan, Mohamad
Format:	Thesis
Language:	en en
Published:	Universiti Malaysia Sarawak 2025
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/49040/3/DSVA%20Sandra%20Khoo.pdf http://ir.unimas.my/id/eprint/49040/1/MSc_19020197_Sandra%20Khoo%20Ying%20Ying_03_06_2025.pdf http://ir.unimas.my/id/eprint/49040/
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