Post-COVID-19 pandemic : Examining the moderating role of event image on visitors’ intention to revisit major events
Grasping the perspectives of consumers is a fundamental focus for those managing events and festivals. This study investigated the impacts of aspects of awareness and event experience, namely perceived value, service quality and event image on satisfaction, along with revisit intentions to major ev...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Lodz University Press
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/48727/1/39-53_Lo_i_in.pdf http://ir.unimas.my/id/eprint/48727/ https://czasopisma.uni.lodz.pl/tourism/article/view/23295 https://doi.org/10.18778/0867-5856.2025.08 |
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